Squishy Dumplings Christmas Calendar - 24 surprises

Squishy Dumplings – one of this year's big toy trends, now as an advent calendar

Squishy Dumplings have become a hot topic among children all over Sweden. SVT described them as one of the big trends among children this spring, and there has been a lot of interest in Swedish toy stores.

The popular Squishy trend is now available as an advent calendar. Behind the 24 doors, 24 smaller Squishy Dumplings in different colors and designs await, with a new surprise to discover every day until Christmas Eve.

A regular Squishy Dumpling can cost around 79 SEK each in stores. In the calendar, the child gets 24 smaller Squishies for 499 SEK, which corresponds to around 20.80 SEK per figure. This makes the calendar a fun way to both follow this year's big toy trend and at the same time build up an entire collection during December.

24 doors. 24 small gifts. A whole Squishy collection for 499 kr.

A Christmas calendar that lasts beyond December

Unlike calendars where the contents disappear the same day, this one gives your child something that can be used over and over again. Each slot contains a new Squishy Dumpling that can be squeezed, played with and added to the collection.

When the last door is opened on Christmas Eve, the child has not only counted down to Christmas, but also received a collection of 24 different Squishies to continue playing with.

A new surprise every morning

The element of surprise is a big part of the experience. The child knows that a new Squishy is waiting behind today's door, but not what color or design is hiding there.

This means that the calendar combines the classic anticipation of Christmas with what children often appreciate most about Squishy Dumplings – discovering new figures, finding favorites and building on their collection.

Fun to squeeze, play with and collect

The smaller Squishy Dumplings figures are soft and squeezable and are suitable for both play and collecting. The different colors and designs make it fun to compare the figures, sort them and choose your favorites.

The calendar is therefore particularly suitable for children who already like Squishies or who enjoy small collectible figures and surprises.

An alternative to the traditional chocolate calendar

For those who want to give something other than candy during December, the Squishy Dumplings Advent Calendar is a playful alternative. Instead of 24 treats, the child receives 24 small toys that can be saved and used even after Christmas.

This also makes it a valued early Christmas gift from parents, grandparents or others who want to give something that creates joy throughout December.

This is what you get

✓ 24 smaller Squishy Dumplings
✓ 24 numbered slots
✓ A new surprise every day until Christmas
✓ Multiple colors and designs
✓ Soft and squeezable figures
✓ Fun to play with and collect
✓ BPA-free and non-toxic according to product specification

Product information

Product type: Christmas calendar/advent calendar
Number of slots: 24
Number of Squishy Dumplings: 24
Use: Play, squeezing and collecting
Material properties: BPA-free and non-toxic according to product specification
Colors and designs: Several variants, contents may vary

24 surprises – a whole collection for Christmas

Squishy Dumplings Advent Calendar combines one of the year's big toy trends with what makes an advent calendar special: the anticipation of something new every morning.

After 24 days, the child has not only opened the last door of the calendar, but also collected 24 Squishy Dumplings that can continue to be used long after Christmas is over.

24 slots. 24 Squishies. A whole collection for Christmas Eve.

This is much closer to the style I think your store should have: regular Swedish e-commerce, premium, calm and selling — not vlogs, not TikTok scripts, and not a bunch of one-liners.